I am currently encountering some problems with my Wordpress theme. I have installed a temporary theme so you can still read what’s going on, but you should expect it to change again pretty soon.

A you know I’m getting ready to send out the first in a series of free reports I’m doing. As part of the proof reading process I asked my good friend, fellow Internet marketer, Britt Malka to go through the report. Although I talked about how “good enough is good enough” yesterday I still don’t want to be pushing crap to people. I was, to say the least, surprised to hear her reaction to the report. Here’s the entirety of what she said:

When Mike asked me to read his free report about Twitter, I said yes, of course, but with very low expectations. After all, we all know the quality of a free report, don’t we?

So to say the least, I was very positively surprised by Mike’s report, and I’m only a little bit sad that he still intends to give it away for free, because people risk thinking like I did that free = rubbish! And in this case, Mike actually serve you high quality contents that can make you gold. In fact, if you use what is written in this report, and you don’t get a lot of traffic to your site, you should play the Lotto. These odds are rare.

I have a niche Twitter account, written under a pen name, and I didn’t really know what to write there. Now I do. Thanks to Mike’s report, I now know exactly what to do, where to start, what to write, and when. I will start immediately to put this plan into action.

Thanks, Mike! Your report is a work of genius!

It would be a huge understatement to say that I wasn’t shocked by her kind words. I ws planning on releasing it today, but she had a few questions about things in the report so I have decided to spend some time clarifying those issues. That’s the main reason it’s always a good idea to have someone else read through your material. Some things that may seem blatantly obvious to you won’t be for others. In the end it’s all about getting something out there that is as good as humanly possible without postponing it forever.

I expect to spend the next couple of days going through her questions and then release the report on Sunday or on Monday depending on the weekend schedule.

The single most viewed post on this blog is my previous post about the Google keyword tool. So, to blatantly try to take advantage of that here’s another post about that tool

Seriously though, Googles keyword tool is more often than not my first stop whenever I fiddle with SEO. It’s just that good. I know that a lot of people are talking about tools like Wordtracker and KeywordElite, and I may at some point give them a decent shot, but so far Googles keywordtool has been able to meet all the demands I might have.

During the next couple of weeks you’ll be hearing me talking a lot about SEO. Not because I’m some kind of SEO god, on the contrary, but because my next project is heavily related to SEO. The report I’ll start working on as soon as the Twitter report is released tomorrow is about the power of back linking. I haven’t done too much research yet, but I can pretty much guarantee that the Google external keyword tool will play a huge part in this project.

Basically I’ll try to find some very competitive keywords and see what it takes, in terms of back links, to get a good ranking. The Google external keyword tool is perfect for that.

I’m currently putting the finishing touches on the free Twitter Traffic report I’ll be releasing this week (hopefully tomorrow). As I’m doing this I can’t help thinking about all of the nearly finished projects I have lying around on my hard disk. Although it would have been nice to have finished those projects I have instead received several valuable lessons from them. First, however, here’s what I have left to do with my current project.

1. Feedback from friends and relatives (your spouse is always an excellent critic ).
2. Final Proof-reading.
3. Creating a layout for the report.

That’s it and to tell you the truth I’m going to limit the amount of time I spend on the last one to no more than 30 minutes. It’s that kind of stuff that will kill your project if you let it go on for too long.

The lessons I am grateful to have learned from my previous projects is that “Good enough is good enough!”

Kevin Costner played the role of Roy McAvoy in the movie “Tin Cup” from 1996. In that movie he states at one point that “perfection is unattainable.” Boy, was he ever right. If you strive to put out the perfect product you will never put out a product. Period! So if you are a perfectionist you need to ease up a fair bit if you want to ever get anything done. Perfection is a great thing to strive for, but it can really mess up your business. Fortunately for me I have never been known to be a perfectionist, I guess I’m more of a procrastinator which admittedly is probably far worse than being a perfectionist. The 80/20 rule is in my opinion the best rule that was ever formulated and it’s the main reason I ever get anything done at all.

Procrastination, however, is not the topic of this blog post, but it might be something to talk about at some point.

The point I’m trying to get across in this post is that you shouldn’t let the finishing touches get in your way. Just tell yourself that you can always improve on your product later. Your customers will be better of getting a product that is good enough today instead of one that is perfect in 6 months.

Automating the tasks you perform on a daily basis is one of the best ways to save time. Time is money so if you manage to save time you manage to save money, so, it’s definitely something you want to do a lot of right?

As you know probably know, social media like Twitter and Facebook have become immensely popular marketing tools. That has led to the rise of automation tools for these media. Are these tools a good thing or a bad thing?

Personally I do use TweetLater to automate part of my follow/unfollow/DM process. I also use HootSuite to schedule Tweets. So are these tools a bad thing? They certainly help make my life easier. However, it begs the question: what if everybody are using these tools? Are we then not just sending tweets into a void of other non-readers? That really depends on how you go about it.

I have to admit that I don’t read every single tweet that enters my timeline. Since I’m following well over 2000 people that simply wouldn’t be feasible.

What’s the use of it all then?

Well, I have a list of favourites that I follow closely. Tools like TweetDeck and HootSuite allows me to follow them closely. I also check any tweets with my user name in them at least once a day. While I’m doing that tweets from random people I’m following will appear in my timeline and some of them will catch my attention. That’s how I find new favourites.

In previous posts I’ve been rambling on about how you should take an active part in the Twitter community. If you simply set up your account to be a TwitterBot you’re not part of the community and that just makes you plain useless.