A few days ago I promised you that I would post something about how I go about keeping track of and developing my e-book ideas. This concept isn’t exclusive to e-books though, to be honest. I used to keep either a notepad and a pen handy to write down my ideas and that is still a very valid idea. However, if you’re like me you might occasionally forget to keep your notepad and your pen handy. So, what I have started doing is using Google docs to keep my ideas handy.

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I’m currently putting the finishing touches on the free Twitter Traffic report I’ll be releasing this week (hopefully tomorrow). As I’m doing this I can’t help thinking about all of the nearly finished projects I have lying around on my hard disk. Although it would have been nice to have finished those projects I have instead received several valuable lessons from them. First, however, here’s what I have left to do with my current project.

1. Feedback from friends and relatives (your spouse is always an excellent critic ).
2. Final Proof-reading.
3. Creating a layout for the report.

That’s it and to tell you the truth I’m going to limit the amount of time I spend on the last one to no more than 30 minutes. It’s that kind of stuff that will kill your project if you let it go on for too long.

The lessons I am grateful to have learned from my previous projects is that “Good enough is good enough!”

Kevin Costner played the role of Roy McAvoy in the movie “Tin Cup” from 1996. In that movie he states at one point that “perfection is unattainable.” Boy, was he ever right. If you strive to put out the perfect product you will never put out a product. Period! So if you are a perfectionist you need to ease up a fair bit if you want to ever get anything done. Perfection is a great thing to strive for, but it can really mess up your business. Fortunately for me I have never been known to be a perfectionist, I guess I’m more of a procrastinator which admittedly is probably far worse than being a perfectionist. The 80/20 rule is in my opinion the best rule that was ever formulated and it’s the main reason I ever get anything done at all.

Procrastination, however, is not the topic of this blog post, but it might be something to talk about at some point.

The point I’m trying to get across in this post is that you shouldn’t let the finishing touches get in your way. Just tell yourself that you can always improve on your product later. Your customers will be better of getting a product that is good enough today instead of one that is perfect in 6 months.