Review Site Case Study Part I – Initial Research

So the first part and what I’ve done today is some initial research. Basically the first thing I had to do was to pick a niche. Picking a niche for a review site is somewhat different than picking a niche for a blog or a product. I you’re creating a new blog you have to take a good look at what you like to do as well as what’s hot. That’s not necessarily the truth when you’re creating a review site.

When picking a niche for a review site you can pretty much focus on what you believe is a hot niche.

I initially considered doing a review site in the renewable energy niche. That niche is hot right now because of the financial crisis as well as the increasing gas prices. However, I found it a bit too “scammy” for my own personal taste. If you disagree on that point by all means go for that niche.

What I picked in the end was the good old web site creation niche. It’s a niche that will not wane as long as the internet exists and in my opinion it forms a great basis for a more permanent review site.

Having picked a niche I went to the Clickbank Marketplace and took a good look at the products. There are a great variety of products available, but I decided to keep my review site as focused as possible. I have initially divided the products I want to promote in 4 categories.

• Graphics
• Multimedia
• Web Site Creation
• Themes

At first I’ll focus my review site on the Web Site Creation Category. However, I’ll probably expand to include the other 3 categories in the future. In those 4 categories I found 22 products that I want to promote.

After finding my niche and my products I went to Google Adwords keyword tool to find some basic “desperate customer” keywords in these 4 categories. By desperate I mean keywords with phrases like “how to”, “tutorial”, or others along those lines in them. You don’t ever want keywords including the word “free”. Thase searches are made by freebie seekers who are unlikely to make a purchase.